How to Do Keyword Research Like an SEO Expert
If you want your website to rank highly on search engines, you need to make sure you’re using the right keywords.
That’s where keyword research comes in. By conducting keyword research, you can find out which words and phrases people are using to search for businesses like yours.
You can then weave those keywords into your website content, making it more likely that your site will show up in search results.
Conducting keyword research may seem like a daunting task, but it’s not as difficult as it looks.
A step-by-step guide to doing keyword research like SEO experts do
1. Brainstorm a list of possible keywords.
Start by brainstorming a list of words and phrases that are relevant to your business. For example, if you own a bike shop, some of the keywords you might brainstorm include “bike,” “bicycle,” “cycling,” “bike accessories,” and so on. This is just a starting point—you’ll narrow down your list later on.
2. Use a keyword research tool.
Once you have a preliminary list of keywords, it’s time to start using a keyword research tool. There are many different keyword research tools available online, but some of the most popular ones include Google Keyword Planner and SEMrush.
Simply enter your list of keywords into these tools and they’ll provide you with additional information about each word, including how often it’s searched for and how much competition there is for it.
3. Analyze the data from your keyword research tool.
After you’ve used a keyword research tool to get more information about each word on your list, it’s time to analyze the data so you can figure out which keywords are worth targeting. Start by looking at the monthly search volume for each keyword—this will give you an idea of how popular the keyword is.
Then, take a look at the level of competition for each keyword—this will give you an idea of how difficult it will be to rank highly for that particular keyword. The ideal situation is finding a popular keyword with low competition—but unfortunately, those keywords are few and far between!
In most cases, you’ll have to choose between ranking highly for a less popular keyword or ranking lower for a more popular one.
4. Target long-tail keywords.
Once you’ve gone through your entire list of keywords and analyzed their monthly search volume and level of competition, it’s time to start targeting long-tail keywords—keywords that are longer (and usually more specific) than general ones like “bicycle” or “cycling.”
Long-tail keywords tend to be less competitive than general keywords because they’re more specific and thus harder to rank for—but they’re also easier to rank for because there’s less competition! For example, instead of targeting the general keyword “cycling,” you might target the long-tail keyword “indoor cycling classes in Boston.”
5. Prioritize the keywords you want to target first.
After you’ve identified some potentially good long-tail keywords, it’s time to prioritize them so you can start implementing them into your website content!
Figure out which long-tail keywords would be most beneficial for your business to rank for. For example, if one of your goals is generating local leads, then focus on targeting long-tail keywords with city names included in them such as “plumbers in Boston” or “best Italian restaurants in New York.”
Alternatively, if one of your goals is increasing online sales, then focus on targeting long-tail keywords that include product names or purchase intent such as “buy bike tires online” or “men’s road bikes under $500.”
To learn more about how the professional SEO consultant conducts keyword research, read this blog article at www.seosingaporeservices.org/guide-to-keyword-research-for-seo
Hire an Expert in Search Engine Optimization
How better else to get your SEO done like an expert than by it getting done by the experts themselves? Finding a good SEO specialist is a surefire way to rank with the right keywords.
Hiring an expert can help you improve your website’s ranking and visibility.
If you are looking to improve your website’s ranking and visibility online, it may be wise to outsource to an SEO expert from SEO Singapore Services. They are trained professionals who understand the intricacies of SEO, including SEO best practices and the latest trends in SEO algorithms.
They may do things such as perform keyword research, analyze competitor sites, or build links from high-quality websites. They have access to more intricate tools and strategies streamlined to get the best results.
They also have extensive knowledge of the algorithms and formulas used by popular search engines like Google and Bing, as well as an in-depth understanding of website design and online marketing strategies.
With in-depth knowledge and extensive experience, SEO experts can analyze your website’s current SEO efforts and identify areas for improvement. They can then create a custom SEO strategy designed to enhance your site’s overall ranking, increasing its visibility and helping you connect with more potential customers.
So if you want to get ahead of your competition online, it’s time to consider investing in these professionals. With their guidance and support, your website will be sure to reach new heights of success both now and in the long run. And who knows – hiring the right SEO consultant might just turn out to be your secret weapon for digital marketing success!
Conclusion
Keyword research may seem daunting at first, but by following the simple steps listed, you can do it like an SEO expert!